LO1- ASDA

A)Purpose: The purpose of this website is shopping (E-Commerce) and these websites are typically made for supermarkets such as ASDA and Tesco.

B)Visitor Needs: These can be used for someone to plan what they are going to get in the shop, to see if an item is in stock or the main purpose they are used for these days and that is to order and get delivered the items from the shop through delivery services.

C) Information Flow: The website is very clear as it's very easy to navigate due to there being links to many locations within the website. It shows what is popular and gives links to which the visitor can click on to take them to what's popular. It also has links to different parts of the shop, which you can go to by clicking text and images. At the bottom of the page is also has a link called "About ASDA" where it takes the visitor to a contact section and a section for finding jobs where the visitor can look at the job opportunities there.

D) Features: A main feature this website has is the e-commerce part of the website where it has two parts 'ASDA Groceries' where the visitor can order groceries (i.e. food, drink, pet food etc.) and 'George' which is the clothes part of the shop. these two have a simple shop and cart mechanic where you get to the product you want and then click 'Add' which it adds the product to your cart and then you can 'checkout' the product. But to do this with every e-commerce website you have to sign up with an e-mail or address, in which you may be added to a database where they keep this information so that whenever you do order again it does the checkout automatically.

E) Benefits:
The benefits that ASDA get from this website is definitely a profit, especially because people are buying from the online store to either order it for home delivery, or going to the store to collect it themselves as they can reserve the product. Other companies can also pay to let them advertise or promote their product on ASDA's website, giving them even more money.

F) Content:
The top image shows ASDA.com on the 13th of April 2016, the bottom shows ASDA.com on the 2nd of February 2007. Firstly, you can tell now that the width of the page has definitely expanded. There is also less white-space on the 2016 webpage as they have not just made the webpage much more simpler, but have made everything much bolder too, making the page look more presentable and user friendly. This makes the webpage look nicer and clear, whilst on the other hand the 2007 webpage had much more clutter with a ton of hyperlinks all over the page, whilst the 2016 webpage has much simplified the navigation bar by putting the main things people may search for, such as 'Groceries', 'George Clothing' which ASDA was not in partnership with at the time so didn't have it shown on there 2007 website, 'George Home' again not show, but it does link to similar stuff in the 2007 webpage like Entertainment and furniture, and finally, 'Money' which has everything to do with insurance, travel and motoring, this is yet another thing also included in the 2007 website, but again was presented in a clutter of information. The images were also a really low quality in 2007 compared to the high quality images on today's webpage.
Surprisingly, the 2007 webpage even had an online shop mechanism too like it still does today. It has changed little in the way that you can add items to carts, even have an account so that you don't have to fill in information every time you order something and finally the home delivery service, even though the time they did not do the 'Click and Collect' feature where you could just go and pick up the items. So in conclusion, there has not been much change content wise but there has been a lot of change in the way its presented and that it is much easier to navigate due to there being much less clutter.