Saturday, 26 September 2015

LO1- Amazon Digital Music


A)Purpose: The purpose of this website is to let a customer download music from artists, just like iTunes or Google Play Music.

B)Visitor Needs: The website lets a visitor click on one of the albums links, in which it takes you to a page where you can buy different formats of the songs and this is where you can try a 30 second sample the song (as shown below) which is useful for visitors as they can hear a bit of the song before thinking of getting it. It also lets you use your Amazon Prime account (A subscription based service) to stream full albums without the purchase of the album, this would only count towards the visitors who actually pay for the subscription though.


C) Information Flow: The website's main information is shown through images, there isn't much text apart from the links to other parts of the page, the images are mostly of the album covers, this is probably made so that a viewer can easily spot the album they were looking for. The part that mostly has text is the navigation bar and also the sidebar with more options. The navigation bar leads to different parts in the webpage, it leads to the different types of forms of music such as CD, Vinyl and Digital Music. It also has few other options which make it easy for a visitor, such as 'New & Future Releases', 'Bargains', 'Best Sellers' and even 'Your Music Library'. Apart from 'Your Music Library', the rest all have the same house style which is just an album/single cover, the names of the album/single and then a rating. The 'Your Music Library' option on the other hand is for use of visitors with an Amazon account and with music purchases on Amazon, it allows them to view there music on the website. The side bar on the other hand, has some of the same links as the navigation bar, but it also has a few different hyperlinks, mainly under the section 'Browse by Genre', this allows you to select a certain genre you may be into and view albums and singles in that genre, this can make it easy for a visitor find the kind of songs they like.

D) Features:
The page has a feature where it recommends songs and albums related to the ones you have viewed before, this makes it easier for people on the website to find music they like as they might be looking for a song in the same genre of music or a similar artist. It also has the conventional cart system you usually see on websites that are selling things, on this website though, you typically have the choice between  buying it as a digital MP3 where you can easily download it, or you can choose to get a physical CD Album with a free MP3 album. If you choose the CD route you go to a page that recommends other items to you before you checkout the item, the recommended items are said to be items bought by people who also bought the album, this is also another thing that makes it easy for a visitor to find what they are looking for as the recommended may be something else they want to buy.


E) Benefits:
The benefits that Amazon get from this website is profit, they put artists albums on this website for people to buy, they also get paid by the artist for them to put their music on the site, but a lot of the money is given back to the artist every time a song is bought. they may also get money from people paying for the subscription service 'Amazon Prime' to stream music on the website.

F) Content:
This website has not been up very long with the earliest being the 25th of August 2014 (As shown below). The only notable change between the new and old version is a few house style changes and that they added a banner that moves showing different albums and different deals and offers (which were also in the navigation bar and side bar). The house style changes are were definitely to the colour and nothing to do with how the page's layout, the colours went from white and orange (the blue text being hyperlinks) whilst now Amazon have went with a more dominant black, as even the hyperlinks are now black text, the newer webpage does look a lot more bolder. There also been no changes to the features in the website at all.


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